The Psychology Behind Creating YouTube Ad Campaigns That Convert

The act of advertising and marketing, at the end of the day, is the act of persuading human beings to take specific actions. And if you don't understand the particular psychological space your potential customers are in when they encounter you, you're leaving money on the table.


This week I spoke to Tom Breeze, who many consider the top mind in the world in YouTube advertising. Tom studied psychology at a high level for years before transitioning to marketing, and in this episode we dug deep into the underlying drivers behind the actions people take on YouTube. We also talked a lot about what folks are doing in YouTube in the first place, and how that can direct our strategy. It's an incredibly insightful look inside the psyche of why people take any action they take on YouTube, and how to craft your campaigns accordingly.


Tom Breeze is founder and CEO of Viewability, a company specializing in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a "Pay For Results" financial model, Viewability oversees over $100k/day in ad spend. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube.



MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page

----

Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo

Get my book, Producing Empathy, on Amazon!

https://www.amazon.com/dp/B083XRZCT8

Wave at me on Social!

Facebook: https://www.facebook.com/mattjohnstonvideo

Twitter: https://twitter.com/bymattj

Instagram: https://www.instagram.com/bymattj/

LinkedIn: https://www.linkedin.com/in/bymattj/

TikTok: https://vm.tiktok.com/XUUU2s/

YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw

Text me! Seriously! 610-904-8076

Hit me up! matt@guidesocialglobal.com

www.guidesocialglobal.com

www.mattjohnstononline.com


SUBSCRIBE TO THE VIDEO MARKETING PODCAST:


APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator

SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu

OVERCAST: https://overcast.fm/itunes1473696161/the-video-marketing-podcast

STITCHER: https://www.stitcher.com/podcast/the-video-marketing-podcast


All Other Platforms: https://anchor.fm/video-marketing-podcast



0 views
Email Me directly!
  • TikTok
  • Black Facebook Icon
  • Black Twitter Icon
  • Black Instagram Icon
  • Black YouTube Icon

© 2020, Guide Social, LLC