Sometimes when you're inside a YouTube ad campaign, and you can't find the exact audience you're looking for, custom intent and custom affinity audiences are the best place to turn.
In both cases, you get to create your own audiences off Google's big data to take matters into your own hands.
This week, we spoke to Nicholas Ayers of Made You Look Video Marketing about how he leverages these audiences regularly to get incredible results, particularly for local businesses.
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