Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He is also the author of Producing Empathy: The Secret Method I Use to Get 100 Million Views on Videos Online.


He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 10 billion video views across platforms.

 He’s worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others. He’s also driven hundreds of millions of page views in content to websites, and built many successful content and video teams from scratch.

Matt left the publishing world in 2018 to bring viral branded video and disruptive, content-based PR to innovative companies across the globe. He is now the CEO and Founder of Guide Social, a social video ad agency that works with innovative e-commerce stores across the US. GS has proudly grown and scaled dozens of Shark Tank companies.