The Video Strategy Every Advertiser Needs To Win
Bob sells rugs. Frank also sells rugs. Jane owns a house. Now Bob and Jane are really old friends. They go way back. They watch each...
top of page
Video & Content Marketing Expert, Coach, Speaker, Author
Matt Johnston
- Jul 14, 2021
- 4 min
The Missing Ingredient in Every Product Video I See!
What's going on, everybody, Matt Johnson here helping you make videos that sell. And what I want to talk about is how to script a...
15 views0 comments
Matt Johnston
- Jun 11, 2021
- 1 min
How to Run Profitable LinkedIn Ad Campaigns Using Video
My guest this week, AJ Wilcox began advertising on LinkedIn in 2011, he quickly discovered its powerful potential for business to...
12 views0 comments
Matt Johnston
- Jun 7, 2021
- 5 min
3 Ways to Instantly Level Up Your Video Ads in 2021
Today, we're going to talk about the three biggest ways you can quickly level up your video ads in 2021. Let's get right into it! No...
8 views0 comments
Matt Johnston
- Jun 7, 2021
- 3 min
The Biggest Facebook Ads Mistake 95% of Marketers Make
Have you ever run a Facebook ad and had a super high click-through rate but nobody was buying from you? There's a very good reason that...
5 views0 comments
Matt Johnston
- Jun 7, 2021
- 6 min
How to Charge More For Your Creative Work (Videos, Graphic Design, Photography!)
Today, I want to share with you how to make more money with your creative services. So that could be a video agency, a video production...
5 views0 comments
Matt Johnston
- Jun 7, 2021
- 3 min
How to Build a Funnel For Your Video Business
We're talking about building a funnel for your video business that you can get more leads. Which leads to more clients, leads to more...
4 views0 comments
Matt Johnston
- May 27, 2021
- 6 min
YouTube Just Made a Major Shift That Will Change EVERYTHING!
Every time there's a really big shift in the video marketing landscape, I always want to make sure that I'm here for you. I want to make...
12 views0 comments
Matt Johnston
- May 14, 2021
- 1 min
How to Use Social Media To Get Leads on Autopilot
My guest this week, Kim Walsh Phillips, is the founder of Powerful Professionals, a business coaching and education company. She was...
9 views0 comments
Matt Johnston
- May 10, 2021
- 6 min
How to Make Product Videos That Sell (The Biggest Mistake I See Filmmakers Make!)
You know all those sick YouTube product videos you see everywhere that are commercials for brands? These look super sweet, but are they...
53 views0 comments
Matt Johnston
- May 7, 2021
- 1 min
The Biggest Mistakes Most Businesses Make in B2B Video Marketing
My guest this week, Guy Bauer, is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing...
14 views0 comments
Matt Johnston
- Apr 30, 2021
- 1 min
How to Make Mind-Blowing Product Videos
This week my guest Austen Paul and I discuss how to make mind-blowing product videos. Austen Paul is a cinematographer, photographer and...
19 views0 comments
Matt Johnston
- Apr 29, 2021
- 5 min
I Deleted Clubhouse and You Should Too
Guys it's time for me to go on a little rant. I've been thinking about this rant for a really long time... and I thought I might make...
18 views0 comments
Matt Johnston
- Apr 28, 2021
- 4 min
What Social Media Platforms Should I Be On (The Answer Will Surprise You!)
Do you get overwhelmed trying to keep up with all the trendy, new social media platforms? You are not alone. I will help you decide which...
15 views0 comments
Matt Johnston
- Apr 23, 2021
- 1 min
The 3 Biggest Ways iOS14 Will Ruin Advertising (And the 3 Ways It Will Help!)
iOS14 is finally happening but it's not ALL bad news!!! This week Matt talks about all things iOS 14 and how it will change the way you...
23 views0 comments
Matt Johnston
- Apr 19, 2021
- 2 min
3 Proven Ways to Instantly Level Up Your Live Videos
Do you freeze up when you hit the GO LIVE button on your phone? Or worse, do you start rambling uncontrollably and take forever to get...
35 views0 comments
Matt Johnston
- Apr 16, 2021
- 1 min
The 6 Proven Ways to Make More Money in Your Business With Video
This week Matt shares Six Core Forms of Video Marketing that every brand needs to master in their business to be successful and generate...
8 views0 comments
Matt Johnston
- Apr 13, 2021
- 1 min
How to Make Low Cost Video Ads That Convert
Do you find video ads super intimidating? Or feel like they're gonna be way too expensive to do well? It doesn't have to be that way....
11 views0 comments
Matt Johnston
- Apr 13, 2021
- 5 min
The Simple Solution to Crush E-Commerce Ads in 2021 (And Beat iOS14!)
OS 14 is here! Am I panicking? Of course I’m not panicking... I have the perfect solution so your ecommerce store can still crush it. ...
6 views0 comments
Matt Johnston
- Apr 12, 2021
- 7 min
6 Proven Ways to Win in a Competitive Market
What if you were a magnet to anyone that could ever buy from you? How would that feel? What would that do for your business and your...
25 views0 comments
Matt Johnston
- Apr 9, 2021
- 1 min
How To Leverage & Monetize Your YouTube Audience
This week on The Video Marketing Podcast our guest Philip VanDusen and I discuss how to leverage and monetize your YouTube audience....
7 views0 comments
Matt Johnston
- Apr 8, 2021
- 4 min
The Single Most Important Thing In Your Business You're Ignoring!
Are you investing way more on tactics than you are on marketing? Oh good, welcome to the 90 percent. The problem in online business right...
4 views0 comments
Matt Johnston
- Apr 8, 2021
- 3 min
How to Pinpoint Your Ideal Target Customer
Before you do marketing of any kind you have to pinpoint exactly who you want to target. I’m going to teach you a unique methodology I...
12 views0 comments
Matt Johnston
- Apr 8, 2021
- 3 min
How to Market to Cold Traffic vs. Warm Traffic
Traffic is traffic, right? Nope. The unfortunate truth is, not all traffic is created equal. Some of you may already be aware of that but...
17 views0 comments
Matt Johnston
- Mar 27, 2021
- 1 min
Magnets and Hammers
I love magnets. While most objects in the universe have to push to have any impact... Magnets pull. They have it pretty good... The...
13 views0 comments
Matt Johnston
- Dec 19, 2020
- 2 min
What's the Point of a Company Anyways?
How often do you take a step back from your company or your work and ask yourself why you're doing it in the first place? Watching Elon...
21 views0 comments
Matt Johnston
- Dec 11, 2020
- 3 min
The Most Under-appreciated Factor In Selling Anything Online
I bought a bidet on Black Friday. That's right, one of those things that hoses your rear off in the penultimate stages of the bathroom...
57 views0 comments
Matt Johnston
- Dec 10, 2020
- 2 min
How to Turn Any Web Page Into a Mac App
Browser-based web tools are all the rage. From project management, to CRM software, analytics... whatever. For whatever reason we have...
31 views0 comments
Matt Johnston
- Dec 4, 2020
- 4 min
The Surprise Reason Tai Lopez Is a Mad Genius And Is Transforming the E-Commerce Landscape
When was the last time you bought something from Radio Shack? If you're anywhere near my age (38), chances are you have spent hundreds or...
30 views0 comments
Matt Johnston
- Nov 19, 2020
- 5 min
The Convincing Reason Retargeting and ROAS Is Dead as We Know It on Facebook
It used to be so easy. Those of us in the world of online advertising use to joke - want to get a client quick wins the second you start...
249 views0 comments
Matt Johnston
- Aug 7, 2020
- 1 min
How to Grow, Scale, and Monetize Your Facebook Group
Anyone who wants to market anything has either thought about or actually built a free Facebook group. But what did you do with it? We...
50 views0 comments
Matt Johnston
- Jul 31, 2020
- 1 min
How to Be More Confident on Camera
Be honest, how confident do you feel when you push the record button? This will help! Join Live Video Expert Ian Anderson Gray and host...
45 views0 comments
Matt Johnston
- Jul 24, 2020
- 1 min
How to Make Money on TikTok with Rachel Pedersen
We talk all the time about how to get tons of views on TikTok with all the organic reach to be had. But - can it move the needle for our...
66 views0 comments
Matt Johnston
- Jul 17, 2020
- 1 min
YouTube Secrets: How to Build a Massive, Profitable Audience with Expert Tim Schmoyer
In this week's episode I sit down with Tim Schmoyer. Tim is known worldwide as one of the top YouTube experts on the planet. Tim has done...
99 views0 comments
Matt Johnston
- Jul 12, 2020
- 1 min
How to Grow on TikTok: Practical Tips to Get Thousands of Niche Followers
It's the fastest growing social media platform in history, but still a mystery to many. In this episode I talk to Jeff Couret, a TikTok...
18 views0 comments
Matt Johnston
- Jul 3, 2020
- 1 min
How to Leverage Personalized Video in Your Sales Process
Video is the most powerful way we have to connect with each other these days. And if you aren't utilizing it in your sales process you...
42 views0 comments
Matt Johnston
- Jun 26, 2020
- 1 min
How to Design a Rock Solid Content Strategy With the Perfect Video Content
I talk about short, quick, snackable videos all the time. But does that mean you should never make a huge impact with the big stuff? No...
26 views0 comments
Matt Johnston
- Jun 19, 2020
- 1 min
How to Create Customer Video Stories That Drive Massive Revenue
There might be nothing more valuable to your sales and lead generation process than social proof. Social proof in video form? Now that is...
43 views0 comments
Matt Johnston
- Jun 12, 2020
- 1 min
The Powerful YouTube Growth Strategy Nobody Is Talking About
Everyone seems to have the same advice about how to grow on YouTube. Keywords, keywords, keywords. Owen Video - one of the most prominent...
22 views0 comments
Matt Johnston
- May 22, 2020
- 1 min
How to Unlock Your Uniqueness and Harness it in Your Video Content
How are you unique? And how does that have the capacity to transform your business and the video content you make for it? In this episode...
4 views0 comments
Matt Johnston
- May 15, 2020
- 1 min
The Facebook Video Ad Strategy I Use to Earn Massive Revenue for Brands
A strategy that has made hundreds of thousands of dollars in revenue from Facebook ads - using (surprise, surprise) video.
68 views0 comments
Matt Johnston
- May 8, 2020
- 1 min
How Knowing Your Strengths Can Make Your Video Content Better
How often do you think about your strengths? Probably not as often as your weaknesses! Turns out there's a whole, enabling science around...
80 views0 comments
Matt Johnston
- May 7, 2020
- 1 min
Moving a Physical Business Online With Video as the Centerpiece
Recording this during the time of Coronavirus - there's a lot of uncertainty. On today's show I speak to Nathan Kadlecek, the owner of...
0 views0 comments
Matt Johnston
- May 7, 2020
- 1 min
How to Pivot and Innovate Your Business In Uncertain Times
In this episode I sought to find the perfect person to have on the show to help you, my amazing audience, wrap your minds around your...
2 views0 comments
Matt Johnston
- May 7, 2020
- 1 min
How I Got 1500 Followers Overnight on Tik Tok
Want to skyrocket your personal brand? Look no further than Tik Tok. It is the hottest platform on the planet right now, and it is...
1 view0 comments
Matt Johnston
- May 7, 2020
- 1 min
VMP SPECIAL! The Full Audiobook Introduction to Producing Empathy!
On today's podcast I am excited to share with you the full audiobook introduction to my book, Producing Empathy, I hope you get value and...
3 views0 comments
Matt Johnston
- May 7, 2020
- 1 min
How to Perform on Camera to Unlock Your True Authenticity
There is more pressure than ever to put our face on camera these days, But we should see this as a blessing rather than a curse! We...
1 view0 comments
Matt Johnston
- May 7, 2020
- 1 min
Mass Awareness for Personal Brands: Inside My Powerful Omnipresence System
Do you want to be as omnipresent as Gary Vee? Chances are, if you have a personal brand, this is something you have thought about, but...
1 view0 comments
Matt Johnston
- May 7, 2020
- 1 min
Is Twitch the Secret Weapon Your Personal Brand Is Missing?
Twitch is just a streaming platform for gamers, right? Wrong! It is so much more, and I am positive after you hear this interview with...
1 view0 comments
Matt Johnston
- May 7, 2020
- 1 min
The Tik Tok Revolution: Proven Strategies To Go Viral
It's no use trying to avoid it - Tik Tok is the real deal. And it's time to start figuring out how to win on the platform while...
0 views0 comments
bottom of page